Balaguer Rolls, a manufacturer of flaking, cracking, and grinding rolls based in Onil, Alicante, Spain, in late June 2019 acquired roll corrugation companies Design Corrugating Co., St. Louis, MO, and Creason Companies, Wichita, KS.
Oil Mill Gazetteer in September spoke with Sales Director David Balaguer to learn more about the acquisitions and how they fit into Balaguer’s global strategy.
Why was Balaguer interested in purchasing Design Corrugating and Creason Companies?
In the past 10 years, Balaguer Group’s commercial policy has been oriented toward increasing its presence outside Europe by setting up fluting centers, which would allow Balaguer to become a local product and service provider for food processing industry companies internationally.
How do these two companies fit into Balaguer’s strategic vision in the United States?
After investing in China, Eastern Europe, Turkey, and South America, Balaguer Group made a big effort to find the right U.S. companies to become part of Balaguer’s global project.
Design Corrugating and Creason Companies were identified as the best candidates to become part of Balaguer’s long-term business vision in the United States. For many years Balaguer has enjoyed excellent business relationships with Design Corrugating and Creason Companies. These two businesses have excellent market reputations and long and successful tenures serving the U.S. food processing industry.
How important to Balaguer’s strategic vision is the U.S. market?
Balaguer is a global company active worldwide. Our primary markets are South America, Europe, and Asia. Acquiring Design Corrugating and Creason Companies allows Balaguer to enter the local U.S. market, which is a very important region in our strategic vision.
Balaguer plans to increase its presence in the United States by supplying not just new rolls and roll service but many other technical services to local business. These things were not possible before the acquisitions.
How will Design Corrugating and Creason Companies be integrated into Balaguer?
Design Corrugating presently is handling the absorption of Creason Companies. The target is being able to fully cover the U.S. market by providing rolls and services through four locations: Oaklade, CA; Taylorville, IL; Wichita, KS; and Chattanooga, TN.
The top priority for Balaguer is to provide the U.S. market the highest quality rolls and most precise service parameters. With 88 employees across four U.S. locations, clients across the country can expect the highest quality standards.
Thinking longer term, is there a possibility for Balaguer to expand and grow further in the United States?
Balaguer’s long-term goal is to grow in the United States by establishing a more solid presence in the country, as well as by entering into new industries and diversifying products and services provided by U.S. locations.
To what do you credit Balaguer’s worldwide success over its more than 100 years in business?
Balaguer, which started as a family business founded in the small village of Onil, Spain, celebrated its 100th anniversary in 2016.
The company’s most valuable asset is the greatness of its labor force. Balaguer employees have worked so hard over the past 103 years to grow the company to where it is today, at the top of the roll manufacturing and services business. In addition, Balaguer’s passion for quality rolls has meant that we are always striving for excellence in the development of new technologies.
Quality, innovation, and passion are the three keys of Balaguer´s mission.
(Published on Oil Mill Gazetteer magazine, November 2019)